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Victoria Walton - Prysm's Founder

Know your price before the client asks.

Hi I’m Victoria, and I’m a photographer building financial tools for creatives who are tired of figuring it out alone. Prysm is a pricing calculator for freelance photographers - no more more anxiously guessing what you should charge clients.

Answer 4 simple questions based on project size, your expenses, and your experience and receive a client price you can feel confident in.

Join The Waitlist

The pricing problem nobody talks about honestly

  • You quoted based on what felt right, instead of based on expenses, experience, and margins... leaving you feeling like this emoji 🤷‍♀️🤷
  • You delivered more than you said you would because you love what you do
  • You finished the project and still don't really know whether you charged enough or too much

That is what happens when you run a real business without access to the financial tools you need.

Every financial tool that exists was built for businesses with the same income month after month. They weren't built for a photographer quoting a brand shoot at 11pm, trying to remember what they charged last time, and whether that number made any sense.

Prysm was. 🙂

Prysm is the financial tool that should have existed a decade ago.

One number, grounded in your experience level, your income target, and the actual scope of work. A number that comes from somewhere real, so photographers can feel confident in what they’re sending clients.

Anchored in a standardized framework, a shared baseline, this creates a market where photographers finally compete on the quality and style of their craft rather than the size of their discount. Where a client chooses you for your eye, your portfolio, your ability to deliver something nobody else could.

Join the waitlist. Get in early.